Chance The Rapper Explains

Playlist Placement in 35 seconds 

Watch from 8:37 - 9:12 

In this clip, Chance explains that any well-known artist can call Apple and speak to the playlist curators to have their music placed on their well-known playlists like "Hot Tracks" & "A-List Hip-Hop". Even well-known artists recognize and seek out the impact that playlist placement can have on music releases. Getting your music on playlists like Rap Caviar (Spotify) & A-List Hip Hop (Apple) will boost any artist's streams and engagement significantly.

BUT WHAT IF YOU AREN'T WELL KNOWN YET?

Great question, this poses a problem for many upcoming artists who haven't yet built a strong enough fanbase to give them bargaining leverage in negotiations with companies like Spotify and Apple Music. In fact, if you're something like our artists when they started, these companies won't even talk to you AT ALL...YET!

 

 SO HOW DO I GET MY SONG IN FRONT OF MILLIONS WITHOUT MAJOR LABEL CONNECTIONS?

The solution is simple. INDEPENDENT PLAYLIST CURATORS. Boom.

Yes, there are playlists that we all want to be on. Of course, all artists aspire to be on Rap Caviar, Most Necessary, Are & Be, Hot Rhythmic, the list could go on forever. This is the single MOST ESSENTIAL step to get you there. Once you're on an independent playlist, your song will have exposure to that playlist's entire audience. Fortunately, there are many independent playlists whose followings are in the 10s and 100s of thousands. All those ears on your song! And what's better? Once Spotify's algorithms pick up on the increased organic traffic to your song and your Spotify artist page, Spotify will pick your song up and start to push it for you..FOR FREE! That is how many new artists have been able to find and build their fanbase on Spotify. THAT IS THE SECRET.

STILL NOT CONVINCED?

How about cold, hard, evidence?

Screen Shot 2019-10-08 at 3.31.20 PM.png
Screen Shot 2019-10-08 at 3.32.17 PM.png

Take emerging artist, Justin Rarri, for example. He was discovered on a few Spotify Playlists. 3 of them are Spotify-curated playlists, i.e. you can't get in touch with them unless you're like Chance The Rapper. But what's this? There seem to be a couple playlists that aren't Spotify-curated.

Which playlists do you think he was on first?

Again, the strategy is simple, get your song on independent playlists and let the listeners, by streaming your song again and again, TELL Spotify to keep promoting your song for you. Eventually, it'll reach the masses on one of Spotify's in house playlists.

Screen Shot 2019-10-08 at 3.33.15 PM.png
Spotify Logo.png
Spotify's Playlists
INDIE
PLAYLISTS

MAKES SENSE, SO HOW DO I GET MY SONG ON INDEPENDENT PLAYLISTS?

Funny you should ask. That happens to be the reason we exist!

It is our pleasure and mission to offer artists like you all the tools that you need to build up your career and be successful in this industry. We work with many artists and even have some on staff. We've invested thousands upon thousands into learning exactly how to effectively market music on Spotify, how to run engaging ad content on social media platforms like Instagram that will actually get you organic followers who follow you because of your music, how to market & promote your music videos on YouTube to maximize ORGANIC traffic to your content at the most cost-efficient price points, and more!

AS FAR AS PLAYLISTING GOES, THERE ARE 2 PATHS YOU CAN TAKE

(Luckily, we offer both) 

The first path is more entrepreneurial, so to speak. It involves running your own playlist placement campaigns. Now that you have all of this information, the only remaining problem is how to go about finding those independent Spotify playlist curators with those 10s and 100s of thousands of followers. Don't worry, we've got you covered! Our SPOTIFY PLAYLIST NETWORK will solve that problem for you in a heartbeat. Purchase a subscription to our monthly-updated list of Spotify curators, their playlists, and all of their vital contact information! SAVE HUNDREDS AND THOUSANDS OF DOLLARS by cutting out the middle-man and avoiding those pesky up-charges simply due to your lack of information on where curators are and how to reach them. When you do this, you will be able to browse through the list of curators and hand-pick the playlists that you want your song to be on. From there, you can personally reach out to the curators you want to work with, negotiate rates, and get the ball rolling without anyone's help! You'll be able to run your own playlist campaign and essentially be taking on the role of a marketing manager. If you're a DIY kind of person, this is PERFECT for you!

The second path is a bit more hands-off and less stressful. If you're the type of artist that just wants to focus on the music but realizes that playlist placement is a definite necessity for any artist planning to have a successful career in music, this plan is for you. Look through our various Spotify Placement Packages and select the one that will give you the results you're looking for! No stress, no extra work. Just sit back, relax, and let us do the busy work for you! 

Note: To maintain the high value of our playlist placements, Hip Hop Helper  does not accept all songs to be placed 

secure-stripe-payment-logo.png
 
New Starter Placement Package.png
New Super Placement Package.png
New Gold Placement Package.png
New Platinum Placement Package.png
New Custom Placement Package.png